InnovateX: Redefining the Future of Experiences
27 March 2025 at The Wellcome Collection, London
InnovateX: The Experience Economy Forum
Hosted by Experience UK, InnovateX is a one-day forum uniting leaders in the experience economy, from museums and theme parks to retail and wellness. Building on the legacy of the TiLE conference, InnovateX will shape the future of this thriving sector. Taking place on 27 March 2025 at London’s Wellcome Collection, this event will explore how design, sustainability, digitalization, and immersion drive customer loyalty, engagement, and competitive advantage in today's experience-driven world.
Attending
Join a diverse audience of professionals from across the experience economy, from public sector leaders and local authorities to private investors, architects, and digital innovators. InnovateX offers unparalleled networking opportunities with industry pioneers, creatives, andconsultants across sectors such as themed attractions, pop-up events, social gamification, and immersive retail. Whether you're in government, design, or technology, InnovateX provides aplatform to inspire, connect, and equip you with the latest insights to drive your business forward.
Who Should Attend
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Government & Planning
Development & Design
Entertainment Production & Technology
Experience Creation
Attractions & Venues
Customer Experience & Marketing
Why Attend?
InnovateX: The Experience Economy Forum is the definitive event for anyone invested in the experience economy. This unique forum is designed not only to keep you informed of the latest trends but also to provide actionable insights that will drive your projects and inspire new possibilities. Here’s why you won’t want to miss InnovateX:
1. Access Industry-Leading Insights
Hear from pioneering speakers who are shaping the future of the experience economy across sectors like immersive retail, visitor attractions, and social gamification. Each session offers valuable perspectives on trends such as digitalisation, sustainability, and unique design.
2. Learn from Cutting-Edge Case Studies
Discover real-world examples of innovative experience-driven projects that have successfully captured audiences and engaged communities. These case studies will reveal the principles, technologies, and creative approaches that make an impact in the modern experience economy.
3. Stay Ahead of Emerging Threads
Gain first-hand insights into what’s next in the industry, with sessions on immersive technology, design thinking, and sustainability. Get ahead of market shifts by learning from experts who will outline future trends and
how to navigate them effectively.4. Network with Industry Innovators
Connect with a diverse group of professionals, from government and city planners to designers, brand specialists, and developers. InnovateX offers unparalleled networking opportunities, enabling you to form partnerships, gain new clients, and exchange ideas with industry leaders.
5. Position Your Brand for Success
In today’s economy, experiences drive engagement. InnovateX will equip you with the latest thinking on creating emotionally resonant experiences that foster customer loyalty. Whether you’re looking to attract new clients or keep existing ones engaged, this event provides the
tools and insights you need.6. Be Inspired by Thought Leaders
Join thought-provoking sessions from experts who have worked on some of the most iconic experience-driven projects globally. These sessions are designed to be inspiring, non-commercial, and packed with value, offering practical takeaways you can implement in your business.
7. Join the Experience Economy Movement
InnovateX isn’t just a conference—it’s a gathering of visionaries who are collectively shaping the future of how we live, work, and play. By attending, you position yourself as an active player in this dynamic spaceand gain recognition as a forward-thinking leader in the industry.
8. Exclusive Access to the Evening Mixer
Cap off your day at our evening reception, where you can further engage with fellow attendees, speakers, and sponsors. Enjoy aninformal setting to continue discussions, make new connections, and expand your network in a relaxed environment.
Thanks to our Partners and Sponsors
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2024 - Experience UK Trade Association