
Speakers
Our speakers are visionary leaders from across the experience economy, carefully chosen to inspire and inform with their expertise and insights. They’ll share forward-thinking ideas, emerging trends, and practical approaches that you can directly apply to your projects and strategies. Expect to gain valuable perspectives from those at the forefront of the industry, equipping you with actionable knowledge to drive innovation and success in your own work.
Speakers
Joe Pine
Co-founder - Strategic Horizons LLP
Joe Pine is a leading author and speaker on the Experience Economy, co-authoring the influential book with James H. Gilmore. He explores
how businesses create value through memorable experiences rather than just
goods or services. A former IBM consultant, he co-founded Strategic Horizons LLP, advising companies on experience-driven growth. His work, including Mass Customization and Authenticity, continues to shape business strategy and
customer engagement worldwide.Sana Ali Aamir
Regional General Manager for the UK & Nordics - FeverSana has led Fever’s expansion in Northern Europe since 2020 as Regional GM for the UK & Nordics and head of the Secret Media Network. A leader in experiential entertainment, she drives major partnerships and top touring experiences worldwide. Previously at Wayfair and BCG, she co-founded Daraz.pk and holds an MBA from London Business School. In 2023, she was shortlisted for Adweek’s Future is Female Awards for her impact on the industry.
Meritaten Mance
Founder/Director - Mance Communications
Meritaten is the Founder and Director of Mance Communications, a leading PR agency specializing in lifestyle and immersive experiences. With deep expertise in hospitality, drinks, and luxury brands, she has driven the success of major experiential clients, including Live Nation, Disney100, Swingers, and Crystal Maze Live. Her strategic approach has helped shape the immersive industry, working with top brands like Hot Wheels Monster Trucks, Luna Entertainment, and Peaky Blinders.
Yael Coifman
Joint Founding Partner - Leisure Development Partners (LDP)Yael began her career in leisure economics in 1996 and is joint founder of LDP. She has a wealth of experience conducting market and economic testing for both new projects and existing operations, providing services to the development, investment and operations communities.
Chris Walker
Founder and Creative Director - Bright
White LtdChris is the founder and creative director at the experiencedesign company Bright White Ltd - A Keywords Studio. Since 2004 Chris has
designed and delivered a wide range of interactive digital experiences in the
cultural sector, and led design and technology teams in applied R&D
projects, partnering with cultural organisations and HEI research teams.Jo Quinton-Tulloch Director - National Science and Media Museum
Jo has led the National Science and Media Museum’s transformation since 2013, focusing on STEM learning and community engagement. The next phase will introduce two new galleries, launching for Bradford City of Culture 2025. She is a University of Bradford Council Member, a Board Member for ASDC and the National Coal Mining Museum (ex officio), and an Advisory Board Member for the National Videogame Museum.
Brad Shelton, Vice President, Creative & Story - BRC ImaginationArts
Brad Shelton, VP of Creative & Story at BRC Imagination Arts, transforms stories into engaging experiences for top brands, sports teams, and cultural institutions. A strategist, storyteller, and director, he leads projects like The Grand Ole Opry's Circle Room, Allegiant Stadium Tour, and The Soul of Nashville. Recognized as a thought leader in storytelling and experience design, he has spoken at SXSW, The Future of Storytelling, and the National Sports Forum.
Ash Tailor, Independent Brand & Marketing Consultant
Walk into any major city around the world and you are sure to see and buy a brand that Ash has worked on; he’s built brands in six of the seven continents across a range of sectors from retail, FMCG and entertainment.
With 20+ years experience building brands, leading creative and innovation development and driving brand growth, working for a range of brands and businesses from Unilever, LEGOAND, Hasbo, Coca-Cola and Vodafone.
Steering Committee
The InnovateX steering committee consists of respected experts in the experience economy.
Their guidance ensures our programme reflects the latest developments and industry
priorities, bringing maximum value to attendees:Matt Quinn
Managing Director
Squint/Opera
Jim Broughton
Director
Studio MB
Julie Fitzsimmons
Chairperson
Lodestar
Richard Hill
BDM
The Deluxe Group
Emily Smith
Director
Emily Smith Associates and Experience UK
Have questions or need assistance?
Get in touch with us to learn more about InnovateX and how you can be part of this groundbreaking event.
2024 - Experience UK Trade Association