Experience UK is the UK’s leading trade body dedicated to championing the Experience Economy, representing the businesses, creators, and innovators behind the world’s most iconic visitor attractions and experiences. As a not-for-profit association, we unite a thriving network of designers, architects, producers, technologists, and operators who deliver excellence across museums, theme parks, live events, and immersive destinations. Working closely with government and industry partners, Experience UK promotes British creativity and technical expertise worldwide, supporting members through trade missions, global showcases, market intelligence, and year-round networking. Together, we ensure the UK remains a world leader in creating extraordinary experiences that inspire, engage, and connect audiences everywhere.