InnovateX 2027
InnovateX 2027 takes place across three days.
Days One and Two are the conference, the Innovation Marketplace and networking.
Day Three is Experience London; behind-the-scenes visits to London’s leading experiences.
The InnovateX Conference
9–10 March 2027 | Arcade Arena, London
Hear the ideas shaping what comes next.
Keynotes, interviews, panels and practical case studies exploring the projects, trends and technologies shaping the Experience Economy.
Choose from two content streams across the Main Stage and Fringe Theatre.
Conference Programme
Hear the ideas shaping what comes next.
Keynotes, interviews, panels and practical case studies exploring the projects, trends and technologies shaping the Experience Economy.
Choose from two content streams across the Main Stage and Fringe Theatre.
Experience Talks
Experience Talks are smaller, interactive roundtables running alongside the main conference programme.
Held in a dedicated Roundtable Suite, they give you the opportunity to discuss key industry issues directly with fellow delegates and experts, asking questions, exchanging experiences and contributing your own perspective.
Innovation Marketplace
The Innovation Marketplace is where you’ll meet the organisations providing the technology, products, services and expertise behind exceptional experiences.
Rather than a traditional exhibition, it’s designed for demonstration, discovery and conversation.
See new technology in action, discover potential solutions and meet organisations you could work with on your next project.
Connect
Networking is built into both conference days, giving you time to meet fellow delegates, continue conversations and make new commercial connections.
Day One — InnovateX Social Stay at Arcade Arena for food, drinks, relaxed networking and immersive entertainment.
Day Two — Closing Drinks Reception Finish the conference with a final opportunity to connect and continue the conversations started over the previous two days.
Want to dive deeper?
InnovateX: Experience London
11 March 2027 | Across London
After two days exploring the future of the Experience Economy at InnovateX, Experience London takes the learning out into the city.
This new, optional third day will take delegates to four leading London experiences, combining the opportunity to experience each destination first-hand with behind-the-scenes access and conversations with the people responsible for bringing them to life.
Meet operators, creative teams and specialists. Explore how experiences work from the inside. Discover ideas you can take back to your own organisation.
FOUR EXPERIENCES. ONE EXTRAORDINARY DAY.
Join Experience UK to visit four experiences across London.
At each location, you’ll immerse yourself in what has been created, and then look beyond the guest experience to understand how and why it works.
First-hand experience
Take part in the experiences as they’re designed for guests, to see what they see.
Go behind-the-scenes
See the places usually unavailable for visitors
Meet the creators
Hear directly from operators, creatives and specialists involved in creating and delivering the experience.
Professional insight
Explore the decisions, challenges and lessons behind the finished product.
WHAT WILL WE EXPLORE?
Learn How Experiences Are Created
Hear directly from operators, creatives and specialists involved in creating and delivering the experience.
The Big Idea
Go beyond the areas and inWhere did the concept come from? How did it evolve from an idea into a commercially operating experience?
Experience Design
How was the guest journey designed? How are storytelling, environment and interaction used to create memorable moments?
Creative & Technology
How are physical environments, digital technology, AV, production and creative content brought together?
Operations
What does it take to deliver the experience consistently, safely and at scale?
Commercial Model
How does the experience generate revenue? What drives repeat visits, secondary spend and customer loyalty?
Audience
Who visits, what motivates them and how does the experience evolve alongside changing consumer expectations?
Lessons Learned
What worked? What didn’t? And what would the team do differently if they were starting again?
WHICH EXPERIENCES WILL WE VISIT?
The 2027 Itinerary is coming soon
We’re in the process of creating the first Experience London itinerary, working with some fantastic London experiences to provide unprecendented behind the scenes looks and insights from the people behind them.
Sign up for Experience London Updates
Sign up for the latest on the InnovateX programme, speaker information and more
WHO IS EXPERIENCE LONDON FOR?
For Delegates Who Want to Go Deeper
It will be particularly valuable for:
- Attraction and experience operators
- Creative teams and experience designers
- Museums and cultural organisations
- Developers and investors
- Technology providers
- Destination organisations
- Placemakers
- International delegates
- Anyone developing or operating visitor experiences
LIMITED AVAILABILITY
An Exclusive InnovateX Experience
Experience London is designed separately from the main conference to provide behind-the-scenes access and smaller group conversations.
Places will be available on a first-come, first-served basis, so we recommend booking early.